What -
- Main actors are featured in short clips
- Behind the scene cast and crew insight
- Documenting the production
- What the film is actually about - conscious of spoiling the plot
- Funny clips and outtakes
Why -
- Incentive to watch the film
- Fans of Working Title films may see it on the website and become interested
- Simon Pegg and Nick Frost fans
- The humour on the clips will be similar to the humour contained in the film
- Clips can be used as extras on the DVD which adds to the incentive to buy it on DVD
- Adds to the audience participation and answers unanswered questions they have
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