Calvin Klein Advert - Freddie Ljungberg / Eva Mendes

Freddie Ljungberg 

• Pouting
• Well oiled body - tanned and has tan-lines
• Bar could be symbolising gym, no real reasoning behind it
• Muscular
• Shaved chest
• Quite revealing - slightly pulled down Calvin Klein boxer shorts
• Has a tattoo
• Pronounced cheek bones
• Necklace
• Very defined body

I feel that this picture of ex-professional footballer Freddie Ljungberg used for a Calvin Klein underwear advert is quite feminine. It would appeal to all types of viewers, the males who want to buy the underwear as they male feel they can be like him, the females who will be attracted by Ljungberg and gay men who will want to buy the underwear and will be attracted by him. 


Eva Mendes

• Cannot see eyes
• Long, wet, sweaty hair, could relate to look after sex
• Lips parted, again relates to sex
• Looks oiled
• Very long legs
• On tiptoes and wearing high heels
• Quite a powerful stance 
• Looks ready, in control, legs open
• Closed eyes, teeth together, again relates back to sex with an orgasmic expression on her face

I feel that this picture of Eva Mendes used for a Calvin Klein underwear advert is quite seductive. The main aim is to please the male audience who will be in awe of her physical attributes whereas females who look at this will want to be like her and will be inclined to buy the underwear.