Key Terms

• Vertical integration - same company does multiple things, eg production and distribution - working title
• Above the line marketing -  marketing you have to pay for - trailers on TV, trailers on the cinema, posters, website , youtube advertising
• Below the line marketing - Viral marketing, interviews with the actors, reviews
• Synergy marketing -  2 companies working together to advertise something - coca cola and Shreck
• Merchandising - Offering toys, costumes and other goods related to the film
• Viral marketing - word of mouth, people tell everyone - facebook, twitter
• Budget - low 1 million, mid range - 20 million large 60 million
• Conglomerate - a group of small companies owned by a larger one
• Subsidiary - small company owned by a bigger one 
• DSN - gorup of cinemas having digital screens to aid independant companies
• Digital distribution - Digital copy of a film
• 35mm reels- tradition films where they are stored
• Piracy - people filming in cinema / people leaking films on the internet with digital films
• Niche audience - small audience
• Technological convergence - computer generated images
• Blanket release - where a film is released across all cinemas in a country at the same time 
• Government grants - funding from government, cut at the minute
• Tax schemes - low corporation tax for firms making films
• Tax sheltering - not taxing these firms