The king’s speech case study final powerpoint

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The king’s speech case study final powerpoint

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Key Terms

• Vertical integration - same company does multiple things, eg production and distribution - working title
• Above the line marketing -  marketing you have to pay for - trailers on TV, trailers on the cinema, posters, website , youtube advertising
• Below the line marketing - Viral marketing, interviews with the actors, reviews
• Synergy marketing -  2 companies working together to advertise something - coca cola and Shreck
• Merchandising - Offering toys, costumes and other goods related to the film
• Viral marketing - word of mouth, people tell everyone - facebook, twitter
• Budget - low 1 million, mid range - 20 million large 60 million
• Conglomerate - a group of small companies owned by a larger one
• Subsidiary - small company owned by a bigger one 
• DSN - gorup of cinemas having digital screens to aid independant companies
• Digital distribution - Digital copy of a film
• 35mm reels- tradition films where they are stored
• Piracy - people filming in cinema / people leaking films on the internet with digital films
• Niche audience - small audience
• Technological convergence - computer generated images
• Blanket release - where a film is released across all cinemas in a country at the same time 
• Government grants - funding from government, cut at the minute
• Tax schemes - low corporation tax for firms making films
• Tax sheltering - not taxing these firms

Representation of class - Casino Royale

This is a clip from James Bond Casino Royale. It is the last hand of the game.

Camerawork
In this clip there are lot of close-up shots, focusing on Bond's facial expression. There is also a tracking shot down the table, showing Bond in the forefront, linking into the fact that he is the main character. This also shows that he is most middle class man in the picture, as he seems to be in a different area to all of the other people on the table, even though they are all on the same table. There are also some mid-shots, taken from the background, to show you watching on the game.

Sound
In the clip there are examples of diagetic sound and non-diagetic sound. Firstly there is some diagetic sound, of background noise when the game is going on. Also when Bond reveals his hand there are sounds of applause and admiration. This refers to Bond being of the highest class, as he is the one winning. Non-diagetic sounds are used to build tension in the clip. The sounds of strings can be heard and to be built tension the pitch and volume rises.

Editing
The clips is edited to show a very exclusive members club. However, the members on the table are all wearing dark suits, the same in the background but Bond has a white shirt, contrasting this making him stand out. Also, the cross fades between Bond and his partner, showing there worry but his complete calmness.

Mise en scene
The overall appearance of the room, makes it look very upper-class - the attire they are wearing, the luxurious carpets and table, the bar.

Bonds suit makes him stand out

Bond's speech is perfect, similar to received pronunciation. Le Chifre's accent stereotypically suggests that he may be some sort of gangster. However his dress is that of an upper class man.

Preliminary Video

Tim Bevan

Tim Bevan was born in 1958 and was the co-founder of Working Title films. He has been an executive producer in many films such as Love Actually, Notting Hill and Bridget Jones. He was aslo co-founder of The Soloist. Bevan was appointed as the chairman of the UK film council in 2009. 

The Soloist - Marketing and Advertising

The marketing and advertising of the soloist

The soloist had a troubled history in America. The distribution company, Paramount Pictures decided not to release it in November 2009 as they wanted to back the films Revolutionary Road and Benjamin Button instead. Paramount Pictures felt they would be more likely to win at the Oscars. When the film was released in April it was pronounced “dead” at the box office as it failed to hold its own against other more commercial offerings.

Another problem was that of the recession, many people didn’t want to buy advertising slots for the film as they were very wary. Also the trailer for the film was quite poor, and not very engaging.  

Media Movie Powerpoint