The marketing and advertising of the soloist
The soloist had a troubled history in America. The distribution company, Paramount Pictures decided not to release it in November 2009 as they wanted to back the films Revolutionary Road and Benjamin Button instead. Paramount Pictures felt they would be more likely to win at the Oscars. When the film was released in April it was pronounced “dead” at the box office as it failed to hold its own against other more commercial offerings.
Another problem was that of the recession, many people didn’t want to buy advertising slots for the film as they were very wary. Also the trailer for the film was quite poor, and not very engaging.
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